In a shocking move for the brand, Rolling Loud has announced that its Orlando 2026 festival (May 8–10) will be its only U.S. appearance of the year. Moving away from the multi-city model, organizers are centering the entire domestic experience at Camping World Stadium. The headliners are locked in: Don Toliver on Friday, Playboi Carti on Saturday, and NBA YoungBoy closing out Sunday
Co-founder Tariq Cherif has stated this lineup is a "statement" on the new age of hip-hop, focusing on the "rage" movement and underground kids rather than the usual festival staples. This has sparked debate online, but the festival is betting on the loyalty of "new wave" fans who follow artists like Destroy Lonely, Sexyy Red, and BossMan Dlow.
The decision to stay in one city reflects a broader trend of "destination festivals" where fans travel for a singular, massive experience. With over 75 artists and major brand activations, Orlando is effectively becoming the hip-hop capital of the world for one weekend this May.